Made with Kleap
V
Veloura
Atelier

The Maison

Made slowly,
by hand, since 1987.

Founder's Note

"I learned chocolate in Brussels in 1979, on a marble slab that had seen three generations of chocolatiers. They taught me one thing: that the difference between good and unforgettable is patience. We have never forgotten that."

Henri Velour

Founder, 1987

The Philosophy

Four pillars. One obsession.

01

Single-Origin Cacao

We work directly with six family estates in Ecuador, Madagascar, Tanzania, Venezuela, Vietnam and the Dominican Republic. Each lot is fermented and dried at origin before crossing the Atlantic.

02

Marble-Tempered

Every piece is hand-tempered on Carrara marble slabs — a method that gives our chocolate its signature snap, glossy sheen, and slow, cool melt.

03

72-Hour Conch

Our chocolate is conched for 72 hours in stone melangeurs built in 1962. The result: a velvety mouthfeel no industrial method has ever matched.

04

Composed in Paris

From the atelier on rue de l'Université, our maîtres chocolatiers compose, finish, and pack each piece by hand. Twelve pairs of hands, one box at a time.

A Quiet History

Thirty-six winters.

1987

Maison Veloura opens in Paris

Founder Henri Velour opens a small atelier on the Left Bank with a single marble slab and twelve cacao beans.

1994

First estate partnership

Direct relationship established with Hacienda Esmeralda in Ecuador — a partnership that endures to this day.

2003

The Velvet Truffle is born

After eleven years of refinement, the signature Velvet Truffle Noir is introduced and becomes the maison's emblem.

2014

Mayfair boutique opens

The first international boutique opens in London, followed by Milan, Dubai, and Tokyo.

2021

Cuvée Privée launches

The limited vintage program begins, releasing aged reserves in numbered editions of fewer than 200 boxes.

Atelier interior

The Atelier

14 rue de l'Université, Paris.